Identifying the potential of property assets and turning it into new opportunities through an independent management model that combines strategic vision, operational flexibility and a culture of Italian hospitality: this is the evolution of LHM – Luxury Hotel Management. Founded in 2012 and led by Cristina Paini, founder and CEO, LHM is moving beyond traditional hotel management through an independent model built on three pillars: operational excellence, shared growth and strategic adaptability.
A model shaped by vision and identity
The approach brings together management expertise, entrepreneurial vision and flexibility, from identifying properties and defining their positioning to developing tailored projects, with the ambition of restoring beauty to the city. Palazzo Velabro in Rome embodies this approach. Its interiors by Garibaldi Architects and the dining concept at Apicio 16 were designed to reinterpret the building’s identity and turn it into a place of contemporary hospitality, open to the city and in dialogue with its surroundings. This ability to act strategically as well as operationally enables LHM to work with both independent properties and major international brands, making architecture, design, art and hospitality culture distinctive features of each project.
Two new openings in Rome and Brescia
LHM’s growth strategy is now focused on the high-end hospitality segment, with two new openings. The first is scheduled for late 2027 in Rome, on Via della Pallacorda, in the historic centre near Piazza Navona and the Italian Parliament. The new boutique hotel’s interior design has been entrusted to Giuliano dell’Uva Studio. The second project is scheduled for 2029 in Brescia’s Piazza della Loggia, where LHM will develop a new boutique hotel: an investment in high-end hospitality in a destination that combines historic heritage, culture and a strong business-travel market.
«The hospitality market is evolving and now requires an increasingly broad range of skills, an ability to interpret opportunities and flexible management models. At LHM, we believe that a hotel project’s value comes from the balance between entrepreneurial vision, sound management and product quality, expressed through care for guests, attention to detail and a constant pursuit of beauty. This is how we look to the future: growing selectively through projects that enhance Italy’s property heritage and offer new interpretations of contemporary hospitality», says Cristina Paini, founder and CEO of LHM.
Growth and future ambitions
According to company figures, in 2026 LHM is approaching total business volume of approximately €17.3 million, supported by a portfolio that currently includes hotels in Rome and Milan, among them Palazzo Velabro, the boutique hotel affiliated with Design Hotels.
With the new openings already under contract, LHM aims to exceed €25 million in managed business volume over the next three years. It continues to seek development opportunities in Venice and Milan, with interest also in Naples and Florence.
LHM – Luxury Hotel Management
Founded in 2012 and led by Cristina Paini, LHM is an Italian white-label hotel management company specialising in developing and enhancing high-end hospitality projects. Its portfolio includes Palazzo Velabro in Rome, part of Design Hotels, and will expand with two new five-star boutique hotels currently under development: one on Via della Pallacorda in Rome and the other in Brescia’s historic centre.
Sources and images: Press release: LHM – Luxury Hotel Management. Photo credits: LHM press materials for Cristina Paini’s portrait; Helenio Barbetta and Serena Eller for the interiors, as stated in individual captions. All image rights are reserved to their respective rights holders.
