Barceló Hotel Group announces the opening of Occidental Bangtao Beach Resort, located on Bang Tao Beach in Phuket. With this new opening, the Group brings its number of properties in Thailand to two, following Barceló Coconut Island, and expands its hotel offering in Asia with a resort in one of the country’s most renowned tourist destinations. The inauguration marks the completion of the operation announced last June, when a management agreement was signed, and represents a further step in the Group’s expansion strategy in one of Phuket’s most popular locations.
A resort overlooking the Andaman Sea
Located directly on Bang Tao Beach, Occidental Bangtao Beach Resort has 202 rooms and suites across 15 categories, including 86 swim-up rooms with direct access to the swimming pool from a private terrace. Water is one of the resort’s defining features, with an extensive pool winding through much of the outdoor grounds and becoming a highlight of the guest experience. Direct access to Bang Tao Beach further enhances the property’s appeal, underlining its setting and close connection with the surrounding environment.
Dining also plays a central role in the stay, with a range of venues designed to meet guests’ needs throughout the day. A highlight is the Beach Club Restaurant & Bar, set directly on the beach and conceived as one of the resort’s main gathering places. Its menu combines Italian and Thai specialities, enjoyed with views of the Andaman Sea in an atmosphere enriched by music and live entertainment. A buffet restaurant, pool snack bar and sea-view café complete the offering.
«The opening of Occidental Bangtao Beach Resort represents a new step in our growth strategy in Asia and allows us to enrich our portfolio with a property offering particularly attractive features for our hotel collection: a privileged seafront location, a distinctive identity and an extensive range of dining and leisure services. Through this project, we consolidate our presence in Thailand and strengthen our ability to expand in a market with great potential for international tourism», says José Canals, Chief Operations Officer for the Mediterranean, Middle East and Asia at Barceló Hotel Group.
The resort also offers numerous opportunities for relaxation, wellbeing and leisure, allowing guests to alternate peaceful moments by the sea with sporting activities, yoga sessions, massages and cooking classes. Particular attention is also paid to families, with dedicated spaces for younger guests, including a kids’ club.
The property also has four meeting and event spaces, including a multifunctional room accommodating more than 200 people, making the resort a suitable option for groups, corporate meetings and incentive travel.
Thailand, a strategic market for growth in Asia
The opening of Occidental Bangtao Beach Resort confirms Barceló Hotel Group’s strategic interest in Thailand, where the Group is already present with Barceló Coconut Island. With two properties in Phuket, Barceló thus consolidates its presence in one of Southeast Asia’s most important tourist destinations.
This new opening represents a further step in the Group’s growth and geographical diversification in Asia, with a particular focus on markets characterised by a strong international outlook and established tourism demand.
The new resort joins Barceló Hotel Group’s portfolio through a management contract, in line with a development model that prioritises collaboration with local owners. This strategy allows the Group to continue expanding and progressively consolidate its presence in leading international tourism markets.
Barceló Hotel Group
Barceló Hotel Group is the hotel division of Barceló Group, a tourism company founded in 1931 in Mallorca, Spain, and still owned by the Barceló family. Today, it is Spain’s second-largest hotel group by number of rooms and ranks among the world’s 30 largest hotel chains, with 288 hotels and more than 65,000 rooms across 30 countries in Europe, the Americas, Africa and the Middle East. Its portfolio is marketed through four brands — Royal Hideaway Hotels & Resorts, Barceló Hotels & Resorts, Occidental Hotels & Resorts and Allegro Hotels — and includes contemporary city hotels, all-inclusive resorts and luxury boutique hotels. In the United States, Barceló Hotel Group operates through its wholly owned subsidiary Crestline Hotels & Resorts, an independent hotel management company overseeing properties across the country. With a team of more than 40,800 professionals, Barceló Hotel Group is committed to incorporating regenerative principles. Through its Barceló ReGen sustainability strategy, the Group works to reduce its environmental impact while strengthening the economic and social contribution of its hotels in the destinations where it operates. Barceló Group also owns Ávoris, a leading travel company in Spain.
Sources and images: Edited by the editorial team. Photo credits: Barceló Hotel Group press materials supplied by Press Way; individual photographer not identified. All image rights are reserved to their respective rights holders.
