Ahead of Christmas and New Year, Conad is expanding its premium Sapori& lines with products designed for festive meals, from aperitivo to dessert, combining traditional specialities with new interpretations.
Seafood for the festive table
For the festive season, seafood takes a leading role at the table, with products combining tradition and refinement. The Sapori&Idee Conad selection ranges from tender octopus to different interpretations of salmon: practical, versatile specialities designed for the convivial moments of Christmas and New Year.
Sapori&Idee octopus rounds · 200 g
A fixture of festive starters, Sapori&Idee Conad octopus rounds are ready to serve and already portioned. Skin packaging is designed to preserve their flavour and tenderness, making them suitable for starters, cold salads and quick recipes. Produced by Rivamar.
Sapori&Idee salmon tartare with poppy seeds and nori · 100 g
Sapori&Idee Conad salmon tartare with poppy seeds and nori seaweed is made from ASC-certified salmon processed from fresh, combined with ingredients that bring a fusion-inspired character. Poppy seeds add crunch and highlight the colours of the dish, while nori contributes a distinctive aromatic profile. Ready to serve, it can be used as a starter for a last-minute festive dinner. Produced by Foodlab.
Sapori&Idee hot-smoked salmon with pepper · 125 g
Sapori&Idee Conad hot-smoked salmon with pepper offers a succulent, flaky texture and an intense but balanced smoky aroma. Made from Norwegian ASC-certified salmon processed from fresh, it is seasoned with pepper for a lively, spicy note. Produced by Mowi.
The festive aperitivo
The festive aperitivo becomes an occasion for sharing with Sapori&Idee and Sapori&Dintorni Conad products dedicated to cured meats and cheese. From long-aged cured hams to the bold, smoky notes of pecorino, the selection is designed for assembling boards and opening Christmas and New Year celebrations.
Sapori&Idee 36-month Reserve cured ham · 70 g
Sapori&Idee Conad 36-month Reserve cured ham brings a classic of Italian tradition to the table. Made from selected pork legs from a wholly Italian supply chain and slowly aged for 36 months, it has a delicate texture, balanced sweetness and mature aromatic notes. Arranged in a ready-to-serve circular presentation, it is intended for Christmas starters. Produced by Devodier.
Sapori&Idee Jamón de Bellota 100% Ibérico Patanegra · 70 g
Sapori&Idee Conad Jamón de Bellota 100% Ibérico Patanegra reflects Spanish cured-ham tradition. Outdoor rearing and more than three years of ageing produce a melting texture with toasted notes. Hand-carved and arranged on a ready-to-serve tray, it is proposed for New Year buffets and festive aperitivi. Produced by Devodier.
Sapori&Dintorni Pecorino Stagionato Deciso · whole wheel approximately 3 kg
Sapori&Dintorni Conad Pecorino Stagionato Deciso combines pastoral knowledge with cheesemaking tradition. Made from selected sheep’s milk and smoked using Mediterranean scrub shrubs, it has a firm, crumbly texture, an intense aroma and a pleasantly piquant flavour. Available at the deli counter, it is proposed for festive starters. Produced by Sardaformaggi.
The main course
Sapori&Idee “Come una volta” roast chicken · 680 g
Sapori&Idee Conad “Come una volta” roast chicken is prepared with 100% Italian, slow-growing chicken reared without antibiotics. A simple recipe scented with sage is designed to enhance the meat’s natural succulence. Ready for the oven, it is intended as a main course for Christmas lunch. Produced by Fileni.
Traditional festive desserts
Sapori&Idee low-rise panettone with apple, raisins and cinnamon · 850 g
Sapori&Idee Conad low-rise panettone with apple, raisins and cinnamon reinterprets the festive classic with a warm, spicy combination. Its soft dough contains pieces of apple, raisins and delicate cinnamon notes, bringing together aromas and textures for the Christmas table. Produced by Galup.
Sapori&Idee cocoa pandoro with dark chocolate chips · 850 g
Sapori&Idee Conad cocoa pandoro is a chocolate interpretation of the traditional festive cake. Its soft dough contains dark chocolate chips that melt on the palate, combining cocoa flavour with the texture of the chocolate pieces. Produced by Maina.
Sapori&Idee Extra Creamy Mascarpone · 250 g
Sapori&Idee Conad Extra Creamy Mascarpone is made exclusively with Italian cream. Its thick, velvety consistency and sweet flavour make it suitable for preparing a soft cream to accompany pandoro and panettone or for adding creaminess to festive tiramisù. Produced by Foresti.
Conad — Consorzio Nazionale Dettaglianti describes itself as Italy’s largest organisation of independent retail entrepreneurs, with more than 3,300 stores and 425 concept stores in 1,600 municipalities and 107 Italian provinces.
Sources and images: Source: Conad press office / Burson, email from Giulia Sotgiu dated 4 November 2026 and product sheets supplied in the press folder. Product descriptions, provenance and certifications are reported from the company’s materials. Photo credits: Conad / press materials. All image rights belong to their respective holders.
